Use this checklist when a prospect says: “Yes, we’re interested in fixing our revenue leaks.”
They are skeptical, slower-moving, unclear on the problem, or need a low-risk first step.
They understand the leak, want clarity, have existing traffic, and need a complete backend roadmap.
They have leads, customers, a team, growth goals, and want the system built instead of only mapped.
Do not ask, “Which package do you want?” Diagnose the level of system failure, then recommend the one obvious next step.