Click directly into any section to customize this Revenue Leak Scorecard live.

REVENUE LEAK SCORECARD

Grade each category from 1–10. One score per section. Total possible score: 100.

How to Score: Give each section ONE overall score based on what you see. 1–3 = Critical Leak, 4–6 = Needs Work, 7–8 = Strong, 9–10 = Optimized.
🔴 1–3
Critical Leak
🟡 4–6
Needs Work
🔵 7–8
Strong
🟢 9–10
Optimized

1. Lead Capture

Do they collect names, emails, phone numbers, forms, lead magnets, or opt-ins?

___ /10 Score

2. Follow-Up

Do leads receive email, SMS, reminders, missed-call text-back, or nurture sequences?

___ /10 Score

3. Offer Structure

Is there a clear offer, strong CTA, entry offer, urgency, and reason to act now?

___ /10 Score

4. Referral Systems

Do they intentionally ask for referrals, track them, reward them, or automate them?

___ /10 Score

5. Review Systems

Do they consistently request Google reviews, testimonials, and social proof?

___ /10 Score

6. Retention

Do they stay in touch with customers through newsletters, offers, or reactivation?

___ /10 Score

7. Missed Opportunity

Are leads, calls, website visitors, past customers, or warm prospects being wasted?

___ /10 Score

8. Backend Monetization

Do they have upsells, memberships, packages, repeat offers, or recurring revenue?

___ /10 Score

9. Ad Readiness

Could they run ads profitably with landing pages, tracking, pixels, and follow-up?

___ /10 Score

10. Conversion Systems

Do they have booking flows, sales scripts, strong CTAs, and a path from interest to sale?

___ /10 Score

Total Revenue Leak Score

Add all 10 category scores together. The lower the score, the more money is leaking.

____ /100
0–30 Severe Revenue Leakage — urgent backend repair needed.
31–50 Unstable Backend — leads and customers are slipping through cracks.
51–70 Moderate Growth Potential — some systems exist, but they need structure.
71–85 Strong Foundation — business is close to scalable.
86–100 Revenue Machine — optimized and ready to scale.

You May Not Have a Traffic Problem. You May Have a Backend Problem.

This scorecard reveals where leads, customers, referrals, reviews, and backend revenue may be leaking. The next step is to install the missing Backend Selling System that captures, follows up, converts, retains, and monetizes better.