Use this checklist when a prospect says: “Yes, we’re interested in fixing our revenue leaks.”
They are skeptical, slower-moving, unclear on the problem, or need a low-risk first step.
Positioning:“Let’s first identify where the leaks are before making bigger system decisions.”
They understand the leak, want clarity, have existing traffic, and need a complete backend roadmap.
Positioning:“You don’t need guesses. You need the full map of what to fix first.”
They have leads, customers, a team, growth goals, and want the system built instead of only mapped.
Positioning:“You’re ready for the private revenue system installed inside the business.”
Do not ask, “Which package do you want?” Diagnose the level of system failure, then recommend the one obvious next step.